Trailer of the Hour: Casablanca (1942)

I’m out of town, so I won’t be able to keep up with current trailers. I thought it’d be fun to do some old trailers ahead of time.

So trailers haven’t changed much, huh? Okay, so they’re totally different now, but one thing that’s the same is the constant movement. Casablanca actually doesn’t have constant movement, but in this trailer, everything is always moving with the wipe transitions and the shatter effects. The entire first part of the trailer is made up of footage that, yes, is in the movie, but makes up about 1% of what the movie’s plot actually deals with. The second part is where they really do the selling of the movie though. Text over images was far more common back then, as was the focus on who was starring in the movie rather than the particulars of the plot. Anyway, don’t you wish trailers were still like this?


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